Drinking from a can is great. Until it isn't.

You crack one open, sip through a hole the size of a 5c coin, and that's your lot. No room for ice, no spot for a lime, no chance of turning it into something a bit more interesting. It does the job, but it's never really been the full experience.

That's what got us thinking.

It started at a backyard BBQ. Two brothers, a few cold ones, and one of those "why hasn't anyone done this already" conversations. Why can't you just take the top off completely? From there, we got to work figuring out how to make it actually happen.

Lift Off is what came out of that. Not a gimmick, not a novelty. Just a genuinely better way to drink from a can. Chuck in some ice. Squeeze in a wedge of lime. Mix in a splash of your favourite spirit. However you like it, you can do it now.

We're a fully Australian owned business and we're proud of that. Whether you're at the pub, down at the beach, or in someone's backyard, we just want you to enjoy your drink properly.

Cheers to that.